One Bank. One Brand.
Delivering a unified experience
To further support the growth of both our clients and Western Alliance Bank, this fall we're unifying Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank under the Western Alliance Bank brand. We’re sure you have some questions. Use the frequently asked questions below to stay as up-to-date as possible.
Frequently Asked Questions
Why is Western Alliance Bank changing the names of its divisions?
We are not officially changing the names of our brands, but we are unifying our brand presence under one name, Western Alliance. We are doing this to further improve the banking experience and deliver more consistency for our clients across all touchpoints with us. Our legacy brands, Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank and Torrey Pines Bank, will be featured less predominately. All these legacy brands have been part of Western Alliance Bank for over a decade and will continue to be part of our heritage going forward.
How will this change affect my relationship with the bank?
This is a branding update only. Our bankers, systems and processes will remain the same. The quality and dedication you've come to expect from us will continue unchanged. This evolution will allow us to provide even more services, resources and specialized solutions to benefit you, while maintaining the same personalized approach that has defined our relationships for years. You can continue to rely on the same experts who have been helping your business grow.
Are the brands merging or consolidating?
No. This is not a merger, consolidation or reorganization. All of our banking brands have been operating under the same charter for over a decade, and this brand update simply unites them under the Western Alliance Bank brand. We’re proud to carry on the legacy of each brand under Western Alliance Bank.
What benefits can I expect from this change?
You will benefit from the expanded resources and capabilities that come with Western Alliance Bank’s national presence. We will offer more specialized business solutions and services through our national business lines, giving you access to an even broader range of banking options across the country.
How long will the brand update take to complete?
Over the coming months, you’ll begin seeing the Western Alliance Bank name increasingly roll out. We’ll keep you informed as new milestones approach to ensure the transition is smooth.
What do I need to do now?
There are no actions to take at this time. If you need to take action in the future, we will notify you in advance to ensure you have all the information you need so there are no surprises in your experience.
Where can I learn more about this change?
If you have any questions beyond what is covered in this FAQ, please feel free to reach out to your banker.
Kenneth Vecchione President and Chief Executive Officer Western Alliance BankWe are excited to bring our clients a consistent, seamless experience by unifying our various banking brands under one name, Western Alliance Bank. Our customers from coast to coast already know the benefits of banking with a top-performing, $90 billion national commercial bank. And our value proposition won’t change: Clients continue to choose Western Alliance for our business banking expertise, customized solutions and outstanding, personalized service.