How to Expand Your Business Internationally

Have you ever considered the option of taking your business to the next level by expanding internationally? Offering your product or service in other countries can help grow your customer base, as well as help develop stronger brand recognition around the world.

Overseas expansion has many benefits, but there are a number of things you need to know before you take that plunge. If you are considering taking your business global, here are a few things to consider: 

1. Legal considerations

Before deciding to set up shop in another country, it is wise to conduct extensive research on that country's laws as they relate to business. The laws are likely different than those you are accustomed to in Arizona and the U.S.

Entrpreneurship.org emphasized the importance of being prepared for variances in liability, customs, immigration, labor and tax laws, as well as import restrictions and provisions regarding production and distribution. Additionally, you should look into the government's history of dealing with foreign businesses and whether they tend to welcome or reject them. 

2. Cultural aspects

When conducting business abroad, you may encounter not only language barriers, but cultural barriers as well. For example, Business News Daily said the U.S. conducts business at a much faster pace than many other countries. You may be accustomed to employees and executives working late into the night, but that will not always be the case in other nations. Additionally, in some cultures, relationship-building is of great significance before any deal is made. Take time to understand the differences in culture and communication styles to ensure you’re respectful in the market you plan to enter.

You’ll also want to understand the needs of your new customers. Are those needs different from your Arizona or U.S. audience, and if so, how? Your existing marketing strategies may be successful domestically, but you may have to make some changes to reach customers abroad. In some cases, you may even have to make alterations to your actual product. 

3. Financial elements

There are many costs and different financial tools associated with growing your business in an international market, and you may be required to take on additional financing for your expansion to succeed. Western Alliance Bank's extensive array of international banking solutions can help you do that. Our Global Markets Services group is made up of highly experienced bankers who are here to help navigate the complexities of doing business abroad.

We understand that no two businesses are alike, which is why we offer custom-tailored solutions to fit your unique international banking needs. Our offerings include import and export finance, letters of credit and foreign currency exchange.

Western Alliance Bank takes a consultative approach to international banking. We are not only here to offer financing, but also to be your guide. Contact us to learn more.