Barry Lieberman is the Head of Hotel Franchise Finance for Western Alliance Bank. Based in the New York metro area, he manages the platform and serves clients throughout the Northeast and Midwest, providing lending facilities for existing hospitality assets as well as for new construction.

Mr. Lieberman joined Western Alliance in 2016, when the organization acquired his division from GE Capital, where he had worked since 2006. With more than 20 years of experience in real estate finance and hospitality, he holds a bachelor’s degree from Lehigh University and a master’s degree from Cornell University’s School of Hotel Administration.

About Us

Hotel Franchise Finance

Western Alliance Hotel Franchise Finance, a national banking group within Western Alliance Bank, Member FDIC, is a leading national balance sheet lender specializing in providing real estate loans to owners and operators of franchised hotels in the U.S., wherever business happens. The group’s relationship banking lenders draw on significant hotel and hospitality backgrounds to serve hotel owners and operators with a high degree of expertise and responsiveness. The Hotel Franchise Finance Group is part of Western Alliance Bancorporation, which has more than $70 billion in assets. Major accolades include being ranked as a top U.S. bank in 2023 by American Banker and Bank Director. With significant national capabilities, the Hotel Franchise Finance Group delivers the reach, resources and deep industry knowledge that make a difference for customers.