Barry Lieberman headshot

Barry Lieberman

Managing Director Commercial Banking

Barry Lieberman is managing director, commercial banking, for Western Alliance Bank, and is part of the organization’s Hotel Franchise Finance group. Based in the New York metro area, he serves clients throughout the Northeast and Midwest, providing lending facilities for existing hospitality assets as well as for new construction.

Mr. Lieberman joined Western Alliance in 2016, when the organization acquired his division from GE Capital, where he had worked since 2006. With more than 20 years of experience in real estate finance and hospitality, he holds a bachelor’s degree from Lehigh University and a master’s degree from Cornell University’s School of Hotel Administration.



Western Alliance Hotel Franchise Finance, a national banking group within Western Alliance Bank, Member FDIC, is a leading national balance sheet lender specializing in providing real estate loans to owners and operators of franchised hotels throughout the United States. The group’s team of lending professionals has significant experience in the industry and provides a high level of expertise and responsiveness. The group specializes in acquisitions, refinancing, renovation and construction for hotel owners and operators. Western Alliance Bank is the primary subsidiary of Phoenix-based Western Alliance Bancorporation, with approximately $50 billion in assets. The bank is again #1 best-performing of the 50 largest public U.S. banks in the new S&P Global Market Intelligence listing for 2020 and ranks high on the Forbes “Best Banks in America” list year after year. Serving clients across the country wherever business happens, Western Alliance Bank operates individually branded, full-service banking divisions and has offices in key markets nationwide.