MasterClass Streams Inspiration When It's Needed Most
Our clients across the country are demonstrating remarkable resilience, innovation and creativity in this unusual year when COVID-19 has impacted all of our lives and businesses. Bridge Bank has put together some of these incredible stories that reinforce how businesses can rise to new heights even amid exceptional challenges. We are inspired and we hope you will be, too.
Who wouldn’t want to spend 10 minutes getting inspired by RuPaul, learning all about gardening from Ron Finley, learning negotiation tips from Chris Voss, cooking with Wolfgang Puck, or creativity and leadership from Anna Wintour? That’s the brilliant premise of MasterClass – a five-year-old, member-based, streaming platform where anyone can learn from the best.
When the world began “sheltering in place” in spring 2020, MasterClass knew it had the opportunity to deliver more at-home inspiration to more people. Already tailor-made for life at home during the pandemic, MasterClass added new instructors with classes reflecting the interests and concerns of people who were suddenly spending much more time at home.
“We understood people were looking for new ways to find inspiration, feed their curiosity and pursue growth,” said Beth Swierk, director of communications at MasterClass, a Bridge Bank client based in San Francisco. “So we shifted our strategy to provide more people with more access.”The company launched MasterClass Live, a virtual video Q&A series that connected members and non-members with MasterClass instructors via video live-stream made available at no cost. The concept also introduced a “back to school” promotion for college students that unlocked all content on the platform for one year for just $1 – a major savings compared to the $180 annual membership fee.
MasterClass Chief Executive Officer David Rogier sent an email to all members in March with an especially thoughtful offer: “As a small thank-you for being a member, we want to give you a free MasterClass All-Access Pass to give to someone whose life you’d like to make just a little better right now. They could be a confined relative, a neighbor, a local volunteer, or a person you’ve been relying on.”
“Our founding mission is to democratize access to the world’s greatest minds and unlock human potential by inspiring a learning lifestyle in everyone. Everyone means everyone,” added Swierk.
The company also started a pilot program with the California Department of Corrections and at Rikers Island in New York City, giving nearly 100,000 inmates free access to the platform. MasterClass also pledged to donate an additional 200,000 memberships in 2020 through their Grants program.
Overall, MasterClass has seen a surge of demand with its online classes in 2020. Since stay-at-home orders were first issued, the company has reported weeks when it generated 10 times the revenue as the same period in 2019. Member engagement is also up: People are watching twice the total minutes on a monthly basis.
To learn more about the tailored solutions and exceptional service Bridge Bank provides, contact one of our experienced bankers at (408) 423-8500.
Bridge Bank, a division of Western Alliance Bank, Member FDIC, helps business clients realize their ambitions. Founded in 2001 in Silicon Valley, Bridge Bank offers a better way to bank for small- to mid-market businesses across many industries, as well as emerging technology companies and the private equity community. Geared to serving both venture-backed and non-venture-backed companies, Bridge Bank delivers a broad scope of financial solutions including capital, equipment and working capital credit facilities, venture debt, treasury management, asset-based lending, SBA and commercial real estate loans, ESOP finance and a full line of international products and services. Based in San Jose, Bridge Bank has 16 offices in major markets across the country along with Western Alliance Bank’s powerful array of specialized financial services. Western Alliance Bank is the primary subsidiary of Phoenix-based Western Alliance Bancorporation, with more than $50 billion in assets. Western Alliance is again #1 best-performing of the 50 largest public U.S. banks in the new S&P Global Market Intelligence listing for 2020 and ranks high on the Forbes “Best Banks in America” list year after year.
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Key top-level trends that have defined #VC deal-making in #LA can be found in our free report Markets to Watch: Los Angeles. This report contains a spotlight on #ecommerce, which our panel of experts will cover on Dec 9. RSVP today to receive your copy! bit.ly/3D8O9Gw - yesterday pic.twitter.com/vZoJYK68EKLearn about what’s behind the momentum in #VC activity in #LosAngeles in 2021 as our panel of experts from PitchBook, Bridge Bank, Crosscut Ventures and Greycroft unpack the top trends. You will also receive a copy of our free report Markets to Watch: LA. bit.ly/3D8O9Gw - 3 days pic.twitter.com/jswXZgpZSJA record sum of #venturecapital has already been invested within #LA in 2021. Join our panel of experts on Dec. 9 when they discuss & analyze the drivers of this surge. Register to attend and you’ll receive a free copy of our report Markets to Watch: LA pages.bridgebank.com/markets-to-wat… - 5 days pic.twitter.com/j97tGkoIoGWe would like to wish everyone a happy #Thanksgiving! REMINDER: In observance of Thanksgiving, all Bridge Bank offices will be closed on Thursday, November 25 and will remain closed on Friday, November 26 for Family Day. pic.twitter.com/GzLE3nX8Ckbit.ly/308bVEX - 2 weeks 2 days ago Receive a copy of our report Markets to Watch: Atlanta with data provided by PitchBook when you click the link below. This report also contains the top-level trends that are defining the Atlanta VC ecosystem. pic.twitter.com/LDbzWgB5wwbit.ly/308bVEX - 2 weeks 4 days ago Discover how one of Atlanta’s newest unicorns, Calendly, got its start in a tech sharing space by clicking the link below and downloading a free copy of our report Markets to Watch: Atlanta, with data provided by PitchBook. pic.twitter.com/cDyPvJWztWbit.ly/308bVEX - 2 weeks 6 days ago #Atlanta has developed a reputation for bootstrapped startups and cost-conscious business plans. Click the link below to receive a free download of Markets to Watch: Atlanta with data provided by PitchBook and learn about the city's biggest success story. pic.twitter.com/IWQsJCebrnbit.ly/308bVEX - 3 weeks 1 day ago Key top-level trends that have defined VC deal-making in Atlanta over the past several years can be found in our free report, Markets to Watch: Atlanta. Click the link to receive your copy! pic.twitter.com/vCEn1oqDusbit.ly/308bVEX - 3 weeks 3 days ago Learn about what’s behind the momentum of #VCactivity in #Atlanta during 2021 by downloading our free report Markets to Watch: Atlanta with data provided by PitchBook. pic.twitter.com/tZlLU7wturbit.ly/308bVEX - 3 weeks 5 days ago VC activity is in record territory this year in #Atlanta, despite a lack of prominent #VC firms in the city. Click the link below to access your free download of Markets to Watch: Atlanta with data provided by PitchBook. pic.twitter.com/x39DofUFcsWe honor all of the veterans who have served our country. Thank you. #HappyVeteransDay REMINDER: In observance of Veterans Day, all Bridge Bank offices will be closed on Thursday, November 11. pic.twitter.com/poyzmNBeVGWe're pleased to announce we've issued a $4 million A/R line of credit to Ride Health. Read our press release to learn more: westernalliancebancorporation.com/bridge-bank-ho… - 4 weeks ago pic.twitter.com/SK4Bt7YlIFJoin us virtually for Markets to Watch: Denver and discover how outside #investors are flocking to the #Denver ecosystem. RSVP today and receive a free copy of our report with data provided by PitchBook. bit.ly/3biALnK - 4 weeks 1 day ago pic.twitter.com/rvXx3MSD3aOn Nov. 9, our panel of experts will provide #analysis and key #insights into the #VCecosystem of #Denver where financing metrics have surged, with the late-stage median doubling. RSVP now to attend this free and informative virtual event to learn more. bit.ly/3biALnK - about 1 month 2 days ago pic.twitter.com/w29P1zMaGyKey top-level trends that have defined #VC deal-making in #Denver over the past several years can be found in our free report Markets to Watch: Denver. This report contains an analysis of VC exit activity, which our panel of experts will cover on Nov. 9. bit.ly/3biALnK - about 1 month 4 days ago pic.twitter.com/gSW3gDSAy0Bridge Bank’s Business Escrow Services is growing, with an expanded team of experts in more markets nationwide. Read our press release to learn more. westernalliancebancorporation.com/bridge-bank-ho… - about 1 month 5 days agoLearn about what’s behind the momentum in Denver’s VC activity in 2021 as our panel of experts from PitchBook, Bridge Bank, Access Venture Partners, Bow River Capital and Delta-v Capital unpack the top trends in the region. bit.ly/3biALnK - about 1 month 6 days ago pic.twitter.com/Uyvxr94vkVA record sum of #venturecapital has already been invested within #Denver in 2021. Join our panel of experts on Nov. 9 when they discuss & analyze VC trends. Register to attend and you’ll receive a free copy of our report Markets to Watch: Denver bit.ly/3biALnK - about 1 month 1 week ago pic.twitter.com/w6Sqp0YRMBCongratulations to our client, @linksquares, on the close of their recent #equityround. @linksquares allows organizations to collaborate more efficiently by using #AItechnology to analyze and speed up the process of writing better contracts, faster. #celebratingourclients pic.twitter.com/29RMRzBXhROur Capital Finance Group has increased the credit facility for YES Leasing. Read our press release: westernalliancebancorporation.com/bridge-bank-ho… - about 1 month 1 week ago pic.twitter.com/velaOpyOHWbit.ly/3lE6gyx - about 1 month 2 weeks ago Join us and PitchBook, along with special guests, Data Tribe, NewSpring Capital, Sands Capital and Updata Partners to discover key top-level trends that have defined VC deal-making in the D.C. metro area. #venturecapital #WashingtonDC pic.twitter.com/kHt89082Vlbit.ly/3lE6gyx - about 1 month 3 weeks ago Join us virtually for Markets to Watch: #WashingtonDC to discover how #startups are catering to a broad clientele base and taking advantage of their proximity to influence. RSVP now to receive a free copy of our report with data provided by PitchBook. pic.twitter.com/Xh4PFpbmidCongratulations to our client, Affinity, on the close of their $80MM Series C round led by Menlo Ventures. Affinity is a leading Relationship Intelligence platform that empowers deal makers in relationship-driven industries to find, manage, and close more deals. pic.twitter.com/YbIVHAUgBYIn observance of #LaborDay, all Bridge Bank offices will be closed on Monday, September 6. pic.twitter.com/KXJQEmaeQ0Our asset-based lending group recently upsized the credit facility (from $4MM to $7.5MM) for Yield Engineering Systems (YES). #assetbasedlending #bridgebank pic.twitter.com/QOHX5dNxrjOur Boston-based Technology Banking Group has extended a $5 million monthly recurring revenue (MRR) line of credit to One Medical Passport (1MP). To learn more details, read our press release: westernalliancebancorporation.com/bridge-bank-ho… - about 4 months 2 weeks agoOur Life Sciences Group recently provided financing to @rejuvenatebio, an innovative gene therapy company developing treatments that reverse aging and address multiple age-related diseases in dogs and humans. pic.twitter.com/aOuNKenViHWe would like to wish everyone a happy and safe #IndependenceDay. In observance of the holiday, all Bridge Bank offices will be closed on Monday, July 5. pic.twitter.com/s7tEw12yRkReceive a free download of our report Markets to Watch: Chicago with data provided by PitchBook when you RSVP to attend our virtual event featuring a panel of experts breaking down the top-level trends that are defining the #VC ecosystem in #Chicago. info.bridgebank.com/markets-to-wat… - about 5 months 2 weeks ago pic.twitter.com/tyi91gSo0pOn June 22, our panel of experts will provide analysis and key insights into the #venturecapital ecosystem of #Chicago, which posted record $2.6 billion in value last year. RSVP now and receive a free download of our report with data provided by PitchBook. info.bridgebank.com/markets-to-wat… - about 5 months 3 weeks ago pic.twitter.com/pINVrAdeCMKey top-level trends that have defined #VC deal making in #Chicago are found in our free report Markets to Watch: Chicago. The report also contains analysis of exit activity, which our panel of experts will cover on June 22. RSVP now to receive your copy! info.bridgebank.com/markets-to-wat… - about 5 months 3 weeks ago pic.twitter.com/7OCO63IJ3iJoin us and PitchBook, along with our special guests to discover key top-level trends that have defined #VC deal-making in #Chicago. RSVP now and receive a free download of our report Markets to Watch: Chicago with data provided by PitchBook. info.bridgebank.com/markets-to-wat… - about 5 months 3 weeks ago pic.twitter.com/l0HaqoXNoGThe VC ecosystem in #Chicago generated record funding and exit activity during the pandemic. Join our panel of experts on Tuesday, June 22 when they discuss and analyze the #venturecapital trends responsible for this activity. info.bridgebank.com/markets-to-wat… - about 5 months 3 weeks ago pic.twitter.com/x4kQdT1O5dJoin us for Markets to Watch: #Chicago and discover how funding for the regions SaaS #startups rode venture investor enthusiasm posting $674 million in aggregate deal value. RSVP today and receive a free copy of our report with data provided by PitchBook. info.bridgebank.com/markets-to-wat… - about 5 months 4 weeks ago pic.twitter.com/5jfmJzpgMxLearn what’s behind the momentum in #Chicago #venturecapital activity as our panel of experts unpack the top trends in the region. RSVP today and receive a free download of our report Markets to Watch: Chicago with data provided by PitchBook. info.bridgebank.com/markets-to-wat… - about 6 months 1 day ago pic.twitter.com/ATuhmDVuQLOur Technology Banking Group is proud to partner with Fluxx, the cloud platform used by world-class foundations and nonprofits to intelligently automate workflows, ensure compliance, improve operations and drive impact. pic.twitter.com/6wUsqMJnwyIn observance of Memorial Day, all Bridge Bank offices will be closed on Monday, May 31. pic.twitter.com/OPRe4C8wH6