Vice President, HOA Banking
San Diego, CA
Senaida Ellis joined Alliance Association Bank in October 2016 and serves as vice president, specializing in providing banking products for homeowners' associations and management companies in the San Diego market. She started her banking career in 2003 as a HOA new account specialist, and was quickly promoted to assistant vice president, HOA operations manager/relationship manager at 1st Centennial Bank/First California Bank in Palm Desert and San Diego, California.
Within her 10+ years of industry experience, she has developed an emphasis on exceptional customer service and banking operations with a strong understanding of the community association industry and the specific needs of management companies. Ms. Ellis has been actively involved with the Community Association Institute for 10+years. She believes in building strong relationships with clients by providing exceptional service and assistance through the entire business cycle. She builds long-term relationships with community management companies throughout San Diego County.
Alliance Association Bank, a division of Western Alliance Bank, provides financing solutions to the growing community management and homeowner association industries with an unmatched level of expertise and responsiveness. Catering to the needs of the homeowner association industry, the organization offers a wide range of innovative products and services designed to create efficiencies, reduce costs and increase revenue. The division’s team of leading professionals has significant industry experience, manages more than $3 billion in deposits and has structured and closed over $450 million in loans. Western Alliance Bank, Member FDIC, is the primary subsidiary of Phoenix-based Western Alliance Bancorporation, one of the country’s top-performing banking companies. Western Alliance has ranked in the top 10 on the Forbes “Best Banks in America” list for five consecutive years, 2016-2020. A national presence with a regional footprint, Western Alliance Bank operates individually branded, full-service banking divisions and has offices in key markets nationwide.